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Its dead for now. People are starting to realise that authenticity is desirable. Kanye brought an ai music video out for 530 and he got absolutely rinsed for it. Same with coca cola doing the ai xmas ad. It wont take long for people to start truly valuing art again.

How to create automatic shaky bass?

loving wat u do from zambia

Deep

but you didn't mention how to make it word by word

See this why people i know music videos aren't popping they have be on tik tok with it. I use SoundCloud etc to drive track to RUclips. If was dropping a video i do a promo before releasing one.

omg bro please SHUT THE FCK UP THIS COULD HAVE BEEN A ONE MINUTE VIDEO 5 MINUTES IN AND YOU DID NOTHING JUST WASTED MY TIME THANKS FOR NOTHING

You blessed my brotha. Much appreciated 👍🏽

How much should I slow down the video in an editing program?

there it is!!!

So good !!!!

Great job Mr Wade 👏👏👏👏👏👏

Yeah yeah! Bags in the building! @mrstefanwade here, great work guys! @kevinhudson 👑🔥🔥🔥🔥 Rico, Emmanuela & Dee!

🤣🤣😂😂🤣 the painnnnnn 😂😂😂

Come on reekz 🎉👌

🏆🏆🏆🏆🏆🏆🎉👏🏽🎬👏🏽

Wow Rico well done! X

🎬👏🏼

Well done good story line 👏🏾

Damnnnnnn 🔥🔥🔥🔥🔥🔥🔥 stilll

Is this the type of love Mary was talking about?

This is all so true... a $10-15k budget for a video used to be the norm for a mid-tier artist, that has dropped to $5k or less. Not a lot of money to go around. My director friends have pretty much abandoned MV and now only do ads or campaign work. Not nearly as fun, but having a career doing only MV is just not viable anymore.

Yeah, i remember every artist released a music video for their song and it as A CULTURAL EVENT. Most music videos with over 1B views came out in 2014-2019, it was the golden age, and it was so fun because some of those videos weren't just "media tools" to promote the music, they were MOVIES, BLOCKBUSTERS, artistic pieces that improved or expanded the story of the songs. Now it's rare if a music video, even one for the biggest songs of the decade (2020's) reaches 1B views. It's just not the same anymore, and as you said, many of these artists are doing the same, nothing interesting, same tropes, as if there was a textbook to follow. Great video.

Blame people for default RUclips as video hub for music videos. Monopoly kills.

I agree with most of what you said, music videos got over saturated around 2012, and it lasted a good 8 years or so… too many artists making too many songs making too many videos. Now days it’s those same people making reels and TikTok’s. Return on investment is similar, but they aren’t spending tons of money on a video and waiting for someone to edit it. Just microwaving their way to a viral clip.

I have a $35,000 camera and used to get booked more than half the month. On a great month it was almost every day. Now I shot like 3-4 vids a month. Shit is dried up badddd

Music will never die as long as music exists. A music video is an advertisement for music. Unless you just want to be in just the audio part of music, music videos are the best way to showcase your music to your audience.

for small underground artist music videos does help give views. some Artist will only get like 100 views if video just has thumb nail. if they make music video they can get around 1,000 to 10,000 views. when get big and everyone knows your name music videos do not work anymore. music videos still work form pop punk bands.

As a Professional Director who mostly does music videos i can tell you the space has definitely changed, however music videos aren't dead in fact more videos are being shot than ever before because nowadays a audio only release rarely blows up like they use to. It is just the budgets that are getting smaller and thats also a result of cameras getting cheaper

From someone who's been shooting music videos for 25 years plus i can vouch for what kevin is saying but over the years Ive personally devised strategies to compensate the loss of earning. Such as getting sponsors and product placement in videos. Its worked for me and proven to be quite lucrative. Its all about working smarter now not harder.

Bring back the old big budget dope videos. Ones with ideas and stories. So tired of the content driven mentality let’s get back to the art!

Am huge fan of your work and i like the way you carry yourself as a director I was forced to do this effect on my own 2 years ago now that you have started talking about it, you have made it possible for me to see a potential in works coz some ideas came through your inspirations.

Don’t let anyone deter you from your goal. If you want to direct music videos, then direct music videos. You may have to adapt or supplement your career with income from other type of content. But don’t let so-called industry trends stop you from your goal. Only you are responsible for what you do or don’t achieve.

That helicopter shot is insane. Love your work! Just subscribed.

😂😂😂😂 these are amazing.

The Red Arri 😂

Why not do more music videos that start in vertical shorts style but later encourage people to turn their phones?

Yo… the video title was crazy captivating

I think the music is a reflection for that and the lack of creativity and wanting a "hit" vs creating art. Michael Jackson changed the music video making Landscape because he wanted to to be its own thing with promoting a song. If you watch his Music Video on mute, you can still get the story that was intended.

damn this is kinda destroying my dreams of directing music videos😂

Completely agree about loads of videos looking the same nowadays - rap ones especially - it's so boring :(

Personally I feel like tik tok videos are becoming more important in how a song blows but ultimately music videos will always be here to create a legacy for an artist, the same way you can't take shortcuts to success. I'll never think of an artist and be like "oh yeah I remember that tik tok they did" but would remember every Eminem music video for example, whether this just means adapting to help create other types of videos for artists as well I'm here for

there’s just so many dope videos that drop. I feel like artists don’t even promote their new music videos enough. They kind of just post it and move on to the next! Good music videos used to be rare, but now they’re a dime a dozen! Probably because the cameras these days are so damn good and available to average consumers

I think it's largely based on the way we treat the product of video in the scape it's in. Fuelled by the gap between the age of access and the age of curation. If you scroll through people making vertical videos they are treating the video like a billboard to their digital storefront, ultimately bringing the "content" closer to their end goal of conversion. The discouragement come from a place of not acknowledging that in the age of infinite access, that the Music video serves as a development of visual language for the products store front. Meaning the Traditional music video should be treated as such. A Means of communication closer to the means of conversion as supposed to being created as a stand alone valued art work. Traditional advertisements hold that value and the select few that are memorable are those that communicate the product as precisely. Another huge problem is based around the fact that most of these distribution platforms aren't user owned so the ability to "recoup" on their investment is already diminished. Once we can keep our subscribers and viewers across platforms then the value of a clearly communicated product explodes in value once again

my mans speaking facts

i find that the music video has always walked the line between being promotional material and a piece of art in itself. certainly, today we can see it losing its value as a marketing asset, as the video acts more like and end-destination of a funnel (just as a stream on Spotify). BUT, might this mean that we see the artistic purpose of the mv rise on the account of promo material? artists are beginning to use the music video not as a tool, but as a part of their brand of their artistic integrity as a whole. which is kind of freeing in a way if you think about it. like you said, man - lets switch it up

💯

Bro once channel aka stopped the recoup was gone we soon work again though had to reshuffle super proud of all thats been accomplished tho💯💯💯💯💯

Genuine question but as someone who’s recently been trying to get into the music video directing industry, would you say it’s even worth dedicating myself and time to getting into it?

these days artist don't need music video's anymore they got tiktok now sadly. short form content has changed everything